I'm Kim Pollock!
I'm a Digital Analytics Lead.
I'm a Google Expert.
I'm a Marketing Technologist.
I'm a Problem Solver.
I'm a Social Media Pro.
I'm a Media Lead.
I'm a Data Visualizer.
I'm an Insights Leader.
I'm a Designer.
I'm a Hiker.
I'm a Yogi.
I'm a Developer.
I'm a Painter.
Welcome
based in Denver, Colorado.
Let's Work TogetherAbout Me
Know Me More
I'm Kim Pollock, a Digital Analytics Leader
I am passionate about working with purpose-driven companies that are committed to living their values. My experience spans large corporations, agencies, government, small business, non-profits and startups. I help strategically assess your goals, map your optimal data collection points, and shape your 'digital ecosystem.' Your marketing technology will be a reflection of what is modern, efficient and practical for your operational needs and customer base. Scalability, execution and time are top considerations. I approach projects from an inclusive, growth-based perspective: architecting your marketing technology guided by your vision for a future state to maximize value, evolve your organization, grow your business and keep you in a state of movement. Working with me, you will be prepared and confident to respond to an uncertain and changing technology landscape.
As a digital marketer and content strategist, I create and optimize campaigns that convert. My background in design and development enables a sophisticated understanding of principles, concepts and programming languages that drive user experience design (UX), digital marketing and digital analytics.
I carry an entrepreneurial mindset and continuously look for opportunities to drive actionable results. I ensure investments in technology and marketing pair with clear objectives, performance metrics, and reporting tools that tell a value-based data story.
I believe in life-long learning and regularly pursue continuing education. I hold certifications in data science, digital marketing, interaction design, tag management, digital analytics, Scrum, and web design / web development.
Let's Move! Personal passions include hiking, painting, yoga and my two dogs. On weekends, you will likely find me on a mountaintop.
- Name:Kim Pollock
- Email:kp@kimpollock.com
- From:Northern California
- Based in:Denver, Colorado
10+
Years Experience
400+
Campaigns
150+
Installations
10
Professional Certifications
Skills
Expertise
Google Marketing Platform
Top level fluency in the Google Marketing Platform; 12+ years specialization (implementation + corporate trainer)
- Google Analytics 4 (GA4) new!
- Google Analytics - Universal Analytics
- Google Tag Manager
- Google Ads
- Google Campaign Manager - Floodlight
- Google Search 360
Web Design & Development
My roots are in web design and development: before any roles in analytics or marketing technology, I was a developer. While often considered 'optional' I believe a cornerstone to building a truly solid architecture is understanding the 'nuts and bolts' of HOW marketing technology works.
- HTML
- Javascript
- SQL
- Node.js
- Angular
- R
- Bootstrap
- Content Management Systems: Wordpress, Drupal, Sitecore
Healthcare Digital Content and Healthcare Marketing
I believe engagement in the digital space can create a better future for healthcare by cutting through the noise and facilitating an improved, targeted personal experience for organizations and customers they serve (members, patients, etc.) My experience in digital and content marketing touches on the following healthcare concepts:
- Health Equity
- Healthcare Workforce
- Population Health
- Public Health
- Medicare
- Medicaid
Media & Audience Conversion Tracking
Work with partners to enable growth and implement tracking frameworks for audience creation within the following platforms:
- Connected TV (CTV): Roku, Hulu
- Facebook Advertising: Facebook Ads, Facebook Business Manager, CAPI
- Display and Video Retargeting - Google DV 360, via Floodlight
- Direct Response TV (DRTV)
- The Trade Desk
- Tealium (CDP)
Business Analysis
What kind of reporting works best for your team? While rooted in the same comprehensive business goals, a one-size dashboard doesn't always fit ALL. I ensure your marketing channels collect clean, well-governed data structured for unification into a reporting tool that tracks against your goals - and outputs insights that are useful, comprehensive and actionable. Tools:
- Tableau
- Google Data Studio
- Google Big Query
- Google Cloud
- Google Analytics (Universal Analytics and GA4)
- Funnel (ETL platform)
- Power BI
Privacy, Compliance & Security
I understand compliance and stay current on unique platform rules, industry regulations and the shifting legal landscape - foreign and domestic. I ensure your installation follows the most current rules of engagement, and work in partnership with security teams, developers and marketers to do this. My experience spans the following areas of platform security and compliance:
- General Industry PII Standards; ethics and best practices
- GDPR
- HIPPA
- HITRUST
- CMS (Centers for Medicare and Medicaid) compliance
- Google Ads specialty category business verification - health insurance and pharma
- Facebook business manager specialty verifications - insurance, government and pharma
- Cookie Consent Manager setup
Summary
Resume
Education & Certifications
Professional Certification
Google Analytics Individual Qualification (GAIQ) | Google Academy for Ads
2015, 2018
Professional Certification
Public Relations, Marketing & Brand Identity | School of Visual Concepts
2002
Top Experience
2019 - present
Digital Attribution Lead Architect
Wunderman Thompson Health
Lead solution design, implementation, and management of Google Marketing Platform for Fortune 500 healthcare clients. Ensure tracking solutions persist across web, media, email and direct-marketing data to power multi-channel lead attribution client reporting. Manage QA process and technical documentation. Manage cross-functional digital operations between technology, client and media teams.
2014 - 2018
Digital Analytics Analyst
American Hospital Association
Managed enterprise digital analytics strategy, services, and tools for the AHA and its subsidiaries (60+ digital properties). Created measurement plans that aligned digital strategy with organizational objectives and key performance indicators (KPIs). Identified optimization opportunities for websites, inbound marketing campaigns, content strategies, audience development, and application development.
2011-2018
Freelance
KimberlyPollock.com | Digital Marketing + UX + Web Development + Graphic Design Services
Vitality Functional Foods | Built a line of organic raw honey from concept to launch. Created brand strategy, product packaging, print collateral, digital marketing materials, e-commerce website, social media properties, and content marketing strategy. Product line accepted into Midwest specialty grocery chain in 2015 and also sold online.
Hobson Advisors LLC / Hobson Travel | Designed and developed Wordpress website. Created digital marketing strategy for email and social media. Designed and coded HTML email templates. Coordinated audience segmentation and targeting. Created print collateral pieces for Hobson Travel.
Red Granite Llc. | Developed digital strategy, digital marketing tools, and print collateral. Designed and coded HTML email templates. Created InDesign template for whitepapers. Executed website redesign on Wordpress CMS. Ghostwriter for select blog content.
Contact
Get in Touch
Address
5257 Andes Way
Denver CO, 80249
(720) 520 5885
kp@kimpollock.com